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A Critical Analysis on the Promotional Strategies used by Myer

Myer uses a large number of promotional strategies and marketing techniques to encourage shoppers to buy its products. This analysis reflects on some of these strategies by examining a case study of one of its products: a Salt&pepper Wanderlust Aspen 425g Scented Candle. A photo is shown below. Photo of the product in focus: a scented Candle by Salt&pepper. Awareness of product By adding this product on its online shopping platform, Myer allows a wide demographic of audiences to view this product. By including a description, price, delivery options, and pictures of the product, Myer creates awareness and allows consumers with a simple Wi-Fi connection to access and buy the product with ease. A screenshot of the online shopping system is shown below. Enticing the consumers with vivid descriptions along with the validity of the company from which the product originated (ie. Salt&pepper is a family-owned homeware company based in Melbourne), Myer subtly creates the atmosph...

Promoting work, health and safety at Navitas

 Promoting WHS at Navitas At Navitas, we pride ourselves on emphasising the importance and integration of work, health and safety to all employees and shareholders. Just like how you would check your home is free of broken cables or mould-infested walls, we make sure that the Navitas community is safe and healthy in the office, classroom, or at home.  What is WHS? Work, health and safety laws are there to prevent accidents and incidents from occurring in the workplace. Everyone, from an office employee to the CEO, have responsibilities to keep the workplace safe as well as the right to work in a safe environment. WHS requirements must be legally complied in the workplace, and standard policies and procedures must be established to prevent any risks associated with workers’ health and safety.  Why is it important? By putting in the extra effort to ensure workplace safety, this improves the health and wellbeing of employees, which in turn increases productivity, job satisfa...

Stress in the Workplace

 Stress in the Workplace What is stress? Mental health and stress are common in the workplace and can negatively impact employees and the quality of their work.  Improving mental health and preventing stress can help drive towards better productivity and social inclusion in the workplace. Stress affects each person in different ways, which is why it is important to establish base policies and procedures to deal with the issue as well as looking at each case individually.  Identifying stress The main stress symptoms include worrying, sleep issues and fatigue. It can be caused by pressure in the workplace, issues between co-workers, or problems in one's personal life. If you are experiencing these symptoms or feeling pressured at work, you may be experiencing some stress. How to prevent and manage stress? Having supportive and proactive supervisors and managers can help employees feel included when stress occurs. As employers, establishing principles that are integrated int...