Myer uses a large number of promotional strategies and marketing techniques to encourage shoppers to buy its products. This analysis reflects on some of these strategies by examining a case study of one of its products: a Salt&pepper Wanderlust Aspen 425g Scented Candle. A photo is shown below. Photo of the product in focus: a scented Candle by Salt&pepper. Awareness of product By adding this product on its online shopping platform, Myer allows a wide demographic of audiences to view this product. By including a description, price, delivery options, and pictures of the product, Myer creates awareness and allows consumers with a simple Wi-Fi connection to access and buy the product with ease. A screenshot of the online shopping system is shown below. Enticing the consumers with vivid descriptions along with the validity of the company from which the product originated (ie. Salt&pepper is a family-owned homeware company based in Melbourne), Myer subtly creates the atmosph...